Who's it For?

Have you ever wondered why people fail? You may have read a few books on famous people who have succeeded, but it may surprise you to find that there are no books on what it’s like to fail. This is what Lester found. In the midst of going through a business failure he looked for a book to see what would happen to him. He could not find it. So he kept a diary of events. As each major event overtook him, he recorded it so other people could see what he saw, and feel what he felt.

This book, and the information in it were started by a man who had been in business for thirty years, and then failed. To help the readers get a broader picture, he gathered many other past and present business owners together to contribute their experiences of failure in a series of books of which this is the first one.

It is not easy to put your hand up and tell the world you failed. But the author chose too, and he accepts that everyone wins from learning about his experiences. This book is rich with knowledge that creditors, the banks, the Government agencies, the spouses and the businessmen and women should think about.

Every businessman and every person must navigate risk, and here we have a comprehensive record of the decisions that different people made that led to failure. Not all business losses are purely financial. Other more personal losses occur that can have an even greater impact.

Don’t think that this book is solely for people who are facing failure. This book is for anyone and everyone who has connections to business and who want to be better informed. It is an insight into issues such as stress on the marriage, stress on the children, staff redundancies, depression and suicide.

Many painful moments and experiences are shared through the book. The book address the many downsides of what can happen. A single negative outcome can permeate your life in so many ways. The purpose behind this book is to help businessmen manage risk and to avoid failure. And where failure does occur, to mitigate the loss.

Risk is a word that is thrown around, but it is seldom explained in detail. You should consider success as the upside of risk. The downside is not just failure. The downside is the many, many losses that take an emotional toll on your life. You do not come through that process feeling unscathed.

“Failure is not instant, and success is not always permanent.” There is nothing like the voice of experience to help you in times of trouble. Learn from the author and other people who have weathered the storms of failure, and who can advise you on what to do differently.